{"id":41,"date":"2026-03-01T17:30:35","date_gmt":"2026-03-01T16:30:35","guid":{"rendered":"https:\/\/me-matcha.com\/?page_id=41"},"modified":"2026-09-04T23:55:16","modified_gmt":"2026-09-04T21:55:16","slug":"story","status":"publish","type":"page","link":"https:\/\/me-matcha.com\/en\/story\/","title":{"rendered":"Story"},"content":{"rendered":"<div>Our Story<\/div>\n<h1>Echte Me Time.<br \/><span class=\"mm-accent\">Unsere Mission.<\/span><\/h1>\n<div>MeMatcha steht f&uuml;r bewusste Auszeiten im Alltag und die Kraft von Calm Energy. Gegr&uuml;ndet von Chin &ndash; K&ouml;chin, Autorin und ehemalige Kaffee-Junkie.<\/div>\n<p><video src=\"\/wp-content\/uploads\/2026\/09\/Teeplantage-Hero-Video.mov\" poster=\"\"><\/video><\/p>\n<h1>Wo unser Ritual beginnt<\/h1>\n<div>Die Gr&uuml;nderin<\/div>\n<h2>Vom Kaffee-Junkie<br \/>zur Matcha-Gr&uuml;nderin.<\/h2>\n<ul>\n<li>\n<div>Inhaberin einer asiatischen Kochschule<\/div>\n<\/li>\n<li>\n<div>TV-K&ouml;chin<\/div>\n<\/li>\n<li>\n<div>Preisgekr&ouml;nte Kochbuchautorin<\/div>\n<\/li>\n<\/ul>\n<div>I \u2764\ufe0f Matcha<\/div>\n<div>Ich liebe die ruhige Energie, die Matcha mir gibt &ndash; aber nicht die aufwendige Zubereitung.<\/div>\n<div>Also habe ich mich gefragt:<\/div>\n<div>Ich wollte Matcha, der in mein Leben passt. Nicht nur in ruhige Sonntage.<\/div>\n<div>Aus dieser Frage entstand MeMatcha.<\/div>\n<div>ChinChin<\/div>\n<div>Qin Xie, Founder of MeMatcha<\/div>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/09\/Portrait-MeMatcha.png\" alt=\"\"><\/p>\n<div>Herkunft &amp; Qualit&auml;t<\/div>\n<h2>Tradition im Ursprung.<br \/>Neu gedacht im Alltag.<\/h2>\n<ul>\n<li>\n<div>800+ Jahre Tradition<\/div>\n<\/li>\n<li>\n<div>1. Ernte im Fr&uuml;hling<\/div>\n<\/li>\n<li>\n<div>20&ndash;30 Tage Schattenwachstum<\/div>\n<\/li>\n<\/ul>\n<div>MeMatcha macht die Zubereitung einfacher &ndash; nicht den Anspruch an Matcha. Unsere Matcha- und Hojicha-Sorten werden sorgf&auml;ltig ausgew&auml;hlt und schonend verarbeitet, damit Qualit&auml;t, Geschmack und Charakter dort bleiben, wo sie hingeh&ouml;ren: in deinem Cup.<\/div>\n<ul>\n<li>\n<h3>Von China nach Japan &ndash; und weiter.<\/h3>\n<p>Ursprung<\/p>\n<div>Die Wurzeln des Matchas reichen bis ins China der Tang- und Song-Dynastien zur&uuml;ck. Im 12. Jahrhundert gelangte die Tradition nach Japan und entwickelte sich dort &uuml;ber Jahrhunderte weiter.<\/div>\n<\/li>\n<li>\n<h3>Weniger Sonne. Mehr Charakter.<\/h3>\n<p>Schattengewachsen<\/p>\n<div>Vor der Ernte werden die Teepflanzen beschattet. Dadurch entwickelt sich das charakteristische Zusammenspiel aus intensivem Gr&uuml;n, Umami und feinen, komplexen Aromen.<\/div>\n<\/li>\n<li>\n<h3>Langsam f&uuml;r feinen Matcha.<\/h3>\n<p>Schonend gemahlen<\/p>\n<div>Die Teebl&auml;tter werden besonders fein und schonend vermahlen. So entsteht die seidige Textur, die guten Matcha auszeichnet.<\/div>\n<\/li>\n<\/ul>\n<div>Unsere Mission<\/div>\n<h2>Tradition bewahren.<br \/>Rituale vereinfachen.<\/h2>\n<div>Wir m&ouml;chten Matcha nicht komplizierter erkl&auml;ren, sondern einfacher erlebbar machen. Hochwertiger Matcha, moderne Zubereitung und Rituale, die wirklich in dein Leben passen.<\/div>\n<ul>\n<li>\n<p>\n        <a href=\"\/system\/\">Das System entdecken<\/a>\n    <\/p>\n<\/li>\n<li>\n<p>\n        <a href=\"\/ritual-quiz\/\">Ritual Quiz starten<\/a>\n    <\/p>\n<\/li>\n<\/ul>\n<div>More Matcha. Less effort. <span class=\"mm-accent\">More ME Time.<\/span><\/div>\n<p><!--more--><br \/>\n<!-- {\"type\":\"layout\",\"children\":[{\"type\":\"section\",\"name\":\"Story \u2013 Hero\",\"props\":{\"class\":\"mm-native\",\"image_position\":\"center-center\",\"style\":\"default\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"\",\"width\":\"large\"},\"children\":[{\"type\":\"row\",\"props\":{\"class\":\"mm-row2\",\"layout\":\"1-2,1-2\"},\"children\":[{\"type\":\"column\",\"props\":{\"class\":\"mm-hero-card\",\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"vertical_align\":\"middle\",\"width_medium\":\"1-2\"},\"children\":[{\"type\":\"headline\",\"props\":{\"class\":\"mm-eyebrow mm-ondark\",\"content\":\"Our Story\",\"image_align\":\"left\",\"image_margin\":\"xsmall\",\"title_element\":\"div\",\"title_style\":\"h6\",\"content_en_us\":\"Our Story\"}},{\"type\":\"headline\",\"props\":{\"class\":\"mm-hero-h1\",\"content\":\"Echte Me Time.<br \/><span class=\\\"mm-accent\\\">Unsere Mission.<\/span>\",\"image_align\":\"left\",\"image_margin\":\"xsmall\",\"margin_bottom\":\"small\",\"title_element\":\"h1\",\"title_style\":\"h1\",\"content_en_us\":\"Real Me Time.<br \/><span class=\\\"mm-accent\\\">Our Mission.<\/span>\"}},{\"type\":\"text\",\"props\":{\"class\":\"mm-lead mm-lead-ondark\",\"column_breakpoint\":\"m\",\"content\":\"MeMatcha steht f&uuml;r bewusste Auszeiten im Alltag und die Kraft von Calm Energy. Gegr&uuml;ndet von Chin &ndash; K&ouml;chin, Autorin und ehemalige Kaffee-Junkie.\",\"margin_bottom\":\"default\",\"margin_top\":\"default\",\"content_en_us\":\"MeMatcha stands for mindful breaks in everyday life and the power of Calm Energy. Founded by Chin &ndash; chef, author and former coffee junkie.\"}}]},{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"vertical_align\":\"middle\",\"width_medium\":\"1-2\"},\"children\":[{\"type\":\"image\",\"props\":{\"height_expand\":true,\"image\":\"wp-content\/uploads\/2026\/03\/IMG_20240802_171450-scaled-1.jpg\",\"image_border\":\"rounded\",\"image_height\":600,\"image_svg_color\":\"emphasis\",\"image_width\":600,\"margin_bottom\":\"default\",\"margin_top\":\"default\",\"status\":\"disabled\"}},{\"type\":\"video\",\"props\":{\"height_expand\":true,\"margin_bottom\":\"default\",\"margin_top\":\"default\",\"video\":\"wp-content\/uploads\/2026\/09\/Teeplantage-Hero-Video.mov\",\"video_autoplay\":true,\"video_border\":\"rounded\",\"video_controls\":false,\"video_height\":1000,\"video_loading\":\"lazy\",\"video_loop\":true,\"video_muted\":true,\"video_width\":900}}]}]}]},{\"type\":\"section\",\"props\":{\"height\":\"viewport\",\"height_viewport\":50,\"image_position\":\"center-center\",\"sticky\":\"reveal\",\"style\":\"default\",\"text_color\":\"light\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"middle\",\"video\":\"wp-content\/uploads\/2026\/09\/Banner_v002_jr.mp4\",\"width\":\"default\"},\"children\":[{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"headline\",\"props\":{\"content\":\"Wo unser Ritual beginnt\",\"image_align\":\"left\",\"image_margin\":\"xsmall\",\"text_align\":\"center\",\"title_element\":\"h1\",\"content_en_us\":\"Where our ritual begins\"}}]}]}]},{\"type\":\"section\",\"name\":\"Story \u2013 Warum neu gedacht\",\"props\":{\"class\":\"mm-native\",\"image_position\":\"center-center\",\"padding_bottom\":\"large\",\"padding_top\":\"large\",\"status\":\"disabled\",\"style\":\"default\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"\",\"width\":\"large\"},\"children\":[{\"type\":\"row\",\"props\":{\"class\":\"mm-row1\"},\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"headline\",\"props\":{\"class\":\"mm-h1-center\",\"content\":\"Warum wir Matcha neu gedacht haben\",\"image_align\":\"left\",\"image_margin\":\"xsmall\",\"margin_bottom\":\"medium\",\"text_align\":\"center\",\"text_align_fallback\":\"center\",\"title_element\":\"h2\",\"title_style\":\"h2\",\"content_en_us\":\"Why we rethought matcha\"}}]}]},{\"type\":\"row\",\"props\":{\"class\":\"mm-row1\"},\"children\":[{\"type\":\"column\",\"props\":{\"class\":\"mm-story-narr\",\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"text\",\"props\":{\"class\":\"mm-p\",\"column_breakpoint\":\"m\",\"content\":\"Matcha inspiriert Menschen seit Jahrhunderten. Doch unser Leben sieht heute anders aus.\",\"margin_bottom\":\"default\",\"margin_top\":\"default\",\"content_en_us\":\"Matcha has inspired people for centuries. But our lives look different today.\"}},{\"type\":\"text\",\"props\":{\"class\":\"mm-lines\",\"column_breakpoint\":\"m\",\"content\":\"Volle Morgen.<br \/>Endlose Meetings.<br \/>Wenig Zeit f&uuml;r dich selbst.\",\"margin_bottom\":\"default\",\"margin_top\":\"default\",\"content_en_us\":\"Busy mornings.<br \/>Endless meetings.<br \/>Little time for yourself.\"}},{\"type\":\"text\",\"props\":{\"class\":\"mm-p\",\"column_breakpoint\":\"m\",\"content\":\"Also haben wir uns eine Frage gestellt:\",\"margin_bottom\":\"default\",\"margin_top\":\"default\",\"content_en_us\":\"So we asked ourselves a question:\"}},{\"type\":\"headline\",\"props\":{\"class\":\"mm-q\",\"content\":\"Was w&auml;re, wenn guter Matcha so einfach sein k&ouml;nnte wie dein morgendlicher Kaffee?\",\"image_align\":\"left\",\"image_margin\":\"xsmall\",\"title_element\":\"div\",\"title_style\":\"h2\",\"content_en_us\":\"What if great matcha could be as easy as your morning coffee?\"}},{\"type\":\"text\",\"props\":{\"class\":\"mm-begin\",\"column_breakpoint\":\"m\",\"content\":\"Hier beginnt MeMatcha.\",\"margin_bottom\":\"default\",\"margin_top\":\"default\",\"content_en_us\":\"This is where MeMatcha begins.\"}},{\"type\":\"text\",\"props\":{\"class\":\"mm-p\",\"column_breakpoint\":\"m\",\"content\":\"Wir haben Matcha nicht neu erfunden. Wir haben neu gedacht, wie Menschen ihn genie&szlig;en.\",\"margin_bottom\":\"default\",\"margin_top\":\"default\",\"content_en_us\":\"We didn&#39;t reinvent matcha. We rethought how people enjoy it.\"}}]}]},{\"type\":\"row\",\"props\":{\"class\":\"mm-row1\"},\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"grid\",\"props\":{\"content_column_breakpoint\":\"m\",\"content_margin\":\"small\",\"filter_align\":\"left\",\"filter_all\":true,\"filter_grid_breakpoint\":\"m\",\"filter_grid_width\":\"auto\",\"filter_position\":\"top\",\"filter_style\":\"tab\",\"grid_column_gap\":\"medium\",\"grid_default\":\"1\",\"grid_medium\":\"2\",\"grid_row_gap\":\"medium\",\"grid_small\":\"2\",\"image_align\":\"top\",\"image_grid_breakpoint\":\"m\",\"image_grid_width\":\"1-2\",\"image_height\":600,\"image_svg_color\":\"emphasis\",\"image_transition\":\"scale-down\",\"image_width\":900,\"item_animation\":true,\"lightbox_bg_close\":true,\"link_style\":\"default\",\"link_text\":\"Read more\",\"margin_bottom\":\"default\",\"margin_top\":\"default\",\"meta_align\":\"above-title\",\"meta_element\":\"div\",\"meta_style\":\"h6\",\"panel_image_no_padding\":true,\"panel_padding\":\"default\",\"panel_style\":\"card-default\",\"show_content\":true,\"show_hover_image\":true,\"show_hover_video\":true,\"show_image\":true,\"show_link\":false,\"show_meta\":false,\"show_title\":true,\"show_video\":true,\"title_align\":\"top\",\"title_element\":\"h3\",\"title_grid_breakpoint\":\"m\",\"title_grid_width\":\"1-2\",\"title_hover_style\":\"reset\",\"title_style\":\"h4\"},\"children\":[{\"type\":\"grid_item\",\"props\":{\"content\":\"Sch&ouml;n, aber zeitaufwendig\",\"image\":\"wp-content\/uploads\/photo-1565117661210-fd54898de423-scaled.jpg\",\"item_element\":\"article\",\"title\":\"Traditional Matcha\",\"content_en_us\":\"Beautiful, but time-consuming\",\"title_en_us\":\"Traditional Matcha\"}},{\"type\":\"grid_item\",\"props\":{\"content\":\"Einfache Zubereitung im Alltag.\",\"item_element\":\"article\",\"panel_style\":\"card-primary\",\"title\":\"MeMatcha System\",\"video\":\"wp-content\/uploads\/2026\/08\/prozess1.mp4\",\"content_en_us\":\"Easy preparation for everyday life.\",\"title_en_us\":\"MeMatcha System\"}}]}]}]},{\"type\":\"row\",\"props\":{\"class\":\"mm-row1\"},\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"headline\",\"props\":{\"class\":\"mm-story-big\",\"content\":\"Your Ritual<br \/><span class=\\\"mm-accent\\\">Your ME Time<\/span>\",\"image_align\":\"left\",\"image_margin\":\"xsmall\",\"title_element\":\"div\",\"title_style\":\"h2\",\"content_en_us\":\"Your Ritual<br \/><span class=\\\"mm-accent\\\">Your ME Time<\/span>\"}}]}]}]},{\"type\":\"section\",\"name\":\"Story \u2013 Gruenderin\",\"props\":{\"class\":\"mm-native\",\"image_position\":\"center-center\",\"padding_bottom\":\"medium\",\"padding_top\":\"large\",\"style\":\"default\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"\",\"width\":\"large\"},\"children\":[{\"type\":\"row\",\"props\":{\"class\":\"mm-row2\",\"layout\":\"1-2,1-2\"},\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"vertical_align\":\"bottom\",\"width_default\":\"expand\"},\"children\":[{\"type\":\"headline\",\"props\":{\"class\":\"mm-eyebrow\",\"content\":\"Die Gr&uuml;nderin\",\"image_align\":\"left\",\"image_margin\":\"xsmall\",\"title_element\":\"div\",\"title_style\":\"h6\",\"content_en_us\":\"The Founder\"}},{\"type\":\"headline\",\"props\":{\"class\":\"mm-h2\",\"content\":\"Vom Kaffee-Junkie<br \/>zur Matcha-Gr&uuml;nderin.\",\"image_align\":\"left\",\"image_margin\":\"xsmall\",\"title_element\":\"h2\",\"title_style\":\"h2\",\"content_en_us\":\"From coffee junkie<br \/>to matcha founder.\"}}]},{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"vertical_align\":\"bottom\",\"width_default\":\"auto\"},\"children\":[{\"type\":\"list\",\"props\":{\"class\":\"mm-pills\",\"column_breakpoint\":\"m\",\"image_align\":\"left\",\"image_svg_color\":\"emphasis\",\"image_vertical_align\":true,\"link_style\":\"text\",\"list_element\":\"ul\",\"list_horizontal_separator\":\" \u00b7 \",\"list_type\":\"horizontal\",\"show_image\":false,\"show_link\":false},\"children\":[{\"type\":\"list_item\",\"props\":{\"content\":\"Inhaberin einer asiatischen Kochschule\",\"content_en_us\":\"Owner of an Asian cooking school\"}},{\"type\":\"list_item\",\"props\":{\"content\":\"TV-K&ouml;chin\",\"content_en_us\":\"TV chef\"}},{\"type\":\"list_item\",\"props\":{\"content\":\"Preisgekr&ouml;nte Kochbuchautorin\",\"content_en_us\":\"Award-winning cookbook author\"}}]}]}]},{\"type\":\"row\",\"props\":{\"class\":\"mm-row1\",\"layout\":\"2-3,1-3\"},\"children\":[{\"type\":\"column\",\"props\":{\"class\":\"mm-story-narr\",\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"style\":\"card-default\",\"vertical_align\":\"middle\",\"width_medium\":\"2-3\"},\"children\":[{\"type\":\"headline\",\"props\":{\"class\":\"mm-founder-heart\",\"content\":\"I \u2764\ufe0f Matcha\",\"image_align\":\"left\",\"image_margin\":\"xsmall\",\"text_align\":\"center\",\"text_align_fallback\":\"center\",\"title_element\":\"div\",\"title_style\":\"h2\",\"content_en_us\":\"I \u2764\ufe0f Matcha\"}},{\"type\":\"text\",\"props\":{\"class\":\"mm-lines\",\"column_breakpoint\":\"m\",\"content\":\"Ich liebe die ruhige Energie, die Matcha mir gibt &ndash; aber nicht die aufwendige Zubereitung.\",\"margin_bottom\":\"default\",\"margin_top\":\"default\",\"content_en_us\":\"I love the calm energy matcha gives me &ndash; but not the elaborate preparation.\"}},{\"type\":\"text\",\"props\":{\"class\":\"mm-p\",\"column_breakpoint\":\"m\",\"content\":\"Also habe ich mich gefragt:\",\"margin_bottom\":\"default\",\"margin_top\":\"default\",\"content_en_us\":\"So I asked myself:\"}},{\"type\":\"text\",\"props\":{\"class\":\"mm-lines\",\"column_breakpoint\":\"m\",\"content\":\"Ich wollte Matcha, der in mein Leben passt. Nicht nur in ruhige Sonntage.\",\"margin_bottom\":\"default\",\"margin_top\":\"default\",\"content_en_us\":\"I wanted matcha that fits into my life. Not just quiet Sundays.\"}},{\"type\":\"text\",\"props\":{\"class\":\"mm-p\",\"column_breakpoint\":\"m\",\"content\":\"Aus dieser Frage entstand MeMatcha.\",\"margin_bottom\":\"default\",\"margin_top\":\"default\",\"content_en_us\":\"MeMatcha grew out of that question.\"}},{\"type\":\"headline\",\"props\":{\"class\":\"mm-founder-sig\",\"content\":\"ChinChin\",\"image_align\":\"left\",\"image_margin\":\"xsmall\",\"text_align\":\"center\",\"text_align_fallback\":\"center\",\"title_element\":\"div\",\"title_style\":\"h2\",\"content_en_us\":\"ChinChin\"}},{\"type\":\"text\",\"props\":{\"class\":\"mm-founder-role\",\"column_breakpoint\":\"m\",\"content\":\"Qin Xie, Founder of MeMatcha\",\"margin_bottom\":\"default\",\"margin_top\":\"default\",\"text_align\":\"center\",\"content_en_us\":\"Qin Xie, Founder of MeMatcha\"}}]},{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-3\"},\"children\":[{\"type\":\"image\",\"props\":{\"height_expand\":true,\"image\":\"wp-content\/uploads\/2026\/09\/Portrait-MeMatcha.png\",\"image_border\":\"rounded\",\"image_svg_color\":\"emphasis\",\"image_width\":900,\"margin_bottom\":\"default\",\"margin_top\":\"default\"}}]}]}]},{\"type\":\"section\",\"name\":\"Story \u2013 Die Antwort\",\"props\":{\"class\":\"mm-native\",\"image_position\":\"center-center\",\"padding_bottom\":\"large\",\"padding_top\":\"none\",\"status\":\"disabled\",\"style\":\"default\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"\",\"width\":\"large\"},\"children\":[{\"type\":\"row\",\"props\":{\"class\":\"mm-row1\"},\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"headline\",\"props\":{\"class\":\"mm-eyebrow\",\"content\":\"Die Antwort\",\"image_align\":\"left\",\"image_margin\":\"xsmall\",\"text_align\":\"center\",\"text_align_fallback\":\"center\",\"title_element\":\"div\",\"title_style\":\"h6\",\"content_en_us\":\"The Answer\"}},{\"type\":\"headline\",\"props\":{\"class\":\"mm-h1-center\",\"content\":\"Matcha. Neu gedacht f&uuml;r deinen Alltag.\",\"image_align\":\"left\",\"image_margin\":\"xsmall\",\"margin_bottom\":\"small\",\"text_align\":\"center\",\"text_align_fallback\":\"center\",\"title_element\":\"h2\",\"title_style\":\"h2\",\"content_en_us\":\"Matcha. Rethought for your everyday.\"}},{\"type\":\"text\",\"props\":{\"class\":\"mm-lead mm-muted mm-center\",\"column_breakpoint\":\"m\",\"content\":\"Gro&szlig;artiger Matcha braucht keinen komplizierten Moment. MeMatcha verbindet hochwertigen Matcha, einfache Zubereitung und pers&ouml;nliche Rituale zu einem System, das in deinen Alltag passt.\",\"margin_bottom\":\"default\",\"margin_top\":\"default\",\"text_align\":\"center\",\"content_en_us\":\"Great matcha doesn&#39;t need a complicated moment. MeMatcha combines high-quality matcha, easy preparation and personal rituals into one system that fits your everyday life.\"}}]}]},{\"type\":\"row\",\"props\":{\"class\":\"mm-row1\"},\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"grid\",\"props\":{\"class\":\"mm-answergrid\",\"content_column_breakpoint\":\"m\",\"content_margin\":\"small\",\"filter_align\":\"left\",\"filter_all\":true,\"filter_grid_breakpoint\":\"m\",\"filter_grid_width\":\"auto\",\"filter_position\":\"top\",\"filter_style\":\"tab\",\"grid_column_gap\":\"medium\",\"grid_default\":\"1\",\"grid_medium\":\"3\",\"grid_row_gap\":\"medium\",\"grid_small\":\"3\",\"image_align\":\"top\",\"image_grid_breakpoint\":\"m\",\"image_grid_width\":\"1-2\",\"image_svg_color\":\"emphasis\",\"image_transition\":\"scale-down\",\"item_animation\":true,\"lightbox_bg_close\":true,\"link_style\":\"default\",\"link_text\":\"Read more\",\"margin_bottom\":\"default\",\"margin_top\":\"default\",\"meta_align\":\"above-title\",\"meta_element\":\"div\",\"meta_style\":\"h6\",\"show_content\":true,\"show_hover_image\":true,\"show_hover_video\":true,\"show_image\":true,\"show_link\":false,\"show_meta\":true,\"show_title\":true,\"show_video\":true,\"title_align\":\"top\",\"title_element\":\"h3\",\"title_grid_breakpoint\":\"m\",\"title_grid_width\":\"1-2\",\"title_hover_style\":\"reset\",\"title_style\":\"h4\"},\"children\":[{\"type\":\"grid_item\",\"props\":{\"content\":\"Matcha auf Knopfdruck &ndash; cremig, gleichm&auml;&szlig;ig und in wenigen Minuten zubereitet.\",\"image\":\"https:\/\/me-matcha.com\/wp-content\/uploads\/2026\/03\/mematcha-charista-scaled.jpg\",\"item_element\":\"article\",\"meta\":\"01 \u2014 Charista\",\"title\":\"Easy preparation.\",\"content_en_us\":\"Matcha at the touch of a button &ndash; creamy, consistent and ready in minutes.\",\"title_en_us\":\"Easy preparation.\",\"meta_en_us\":\"01 \u2014 Charista\"}},{\"type\":\"grid_item\",\"props\":{\"content\":\"Die richtige Menge Matcha oder Hojicha bereits portioniert. Cup &ouml;ffnen, Pulver einf&uuml;llen, los geht&#39;s.\",\"image\":\"https:\/\/me-matcha.com\/wp-content\/uploads\/2026\/08\/1080515-1.jpg\",\"item_element\":\"article\",\"meta\":\"02 \u2014 MeMatcha Cups\",\"title\":\"Perfectly portioned.\",\"content_en_us\":\"The right amount of matcha or hojicha, already portioned. Open the cup, add the powder, and you&#39;re ready to go.\",\"title_en_us\":\"Perfectly portioned.\",\"meta_en_us\":\"02 \u2014 MeMatcha Cups\"}},{\"type\":\"grid_item\",\"props\":{\"content\":\"Von Focus bis Flow, von morgens bis abends: Rezepte und Rituale machen aus Matcha deine pers&ouml;nliche ME Time.\",\"image\":\"https:\/\/me-matcha.com\/wp-content\/uploads\/2026\/08\/mood-pure-calm.jpg\",\"item_element\":\"article\",\"meta\":\"03 \u2014 Your Ritual\",\"title\":\"Made for your moment.\",\"content_en_us\":\"From focus to flow, from morning to evening: recipes and rituals turn matcha into your personal ME Time.\",\"title_en_us\":\"Made for your moment.\",\"meta_en_us\":\"03 \u2014 Your Ritual\"}}]}]}]},{\"type\":\"row\",\"props\":{\"class\":\"mm-row1\"},\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"headline\",\"props\":{\"class\":\"mm-story-big\",\"content\":\"One system. Your ritual.<br \/><span class=\\\"mm-accent\\\">Your ME Time.<\/span>\",\"image_align\":\"left\",\"image_margin\":\"xsmall\",\"title_element\":\"div\",\"title_style\":\"h2\",\"content_en_us\":\"One system. Your ritual.<br \/><span class=\\\"mm-accent\\\">Your ME Time.<\/span>\"}}]}]}]},{\"type\":\"section\",\"name\":\"Story \u2013 Herkunft\",\"props\":{\"class\":\"mm-native\",\"image_position\":\"center-center\",\"padding_bottom\":\"medium\",\"padding_top\":\"none\",\"style\":\"default\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"\",\"width\":\"large\"},\"children\":[{\"type\":\"row\",\"props\":{\"class\":\"mm-row2\",\"layout\":\"1-2,1-2\"},\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"vertical_align\":\"bottom\",\"width_default\":\"expand\"},\"children\":[{\"type\":\"headline\",\"props\":{\"class\":\"mm-eyebrow\",\"content\":\"Herkunft &amp; Qualit&auml;t\",\"image_align\":\"left\",\"image_margin\":\"xsmall\",\"title_element\":\"div\",\"title_style\":\"h6\",\"content_en_us\":\"Origin &amp; Quality\"}},{\"type\":\"headline\",\"props\":{\"class\":\"mm-h2\",\"content\":\"Tradition im Ursprung.<br \/>Neu gedacht im Alltag.\",\"image_align\":\"left\",\"image_margin\":\"xsmall\",\"title_element\":\"h2\",\"title_style\":\"h2\",\"content_en_us\":\"Traditional at its origin.<br \/>Rethought for everyday.\"}}]},{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"vertical_align\":\"bottom\",\"width_default\":\"auto\"},\"children\":[{\"type\":\"list\",\"props\":{\"class\":\"mm-pills\",\"column_breakpoint\":\"m\",\"image_align\":\"left\",\"image_svg_color\":\"emphasis\",\"image_vertical_align\":true,\"link_style\":\"text\",\"list_element\":\"ul\",\"list_horizontal_separator\":\" \u00b7 \",\"list_type\":\"horizontal\",\"show_image\":false,\"show_link\":false},\"children\":[{\"type\":\"list_item\",\"props\":{\"content\":\"800+ Jahre Tradition\",\"content_en_us\":\"800+ years of tradition\"}},{\"type\":\"list_item\",\"props\":{\"content\":\"1. Ernte im Fr&uuml;hling\",\"content_en_us\":\"First harvest in spring\"}},{\"type\":\"list_item\",\"props\":{\"content\":\"20&ndash;30 Tage Schattenwachstum\",\"content_en_us\":\"20&ndash;30 days of shade growing\"}}]}]}]},{\"type\":\"row\",\"props\":{\"class\":\"mm-row1\"},\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"text\",\"props\":{\"class\":\"mm-lead mm-muted\",\"column_breakpoint\":\"m\",\"content\":\"MeMatcha macht die Zubereitung einfacher &ndash; nicht den Anspruch an Matcha. Unsere Matcha- und Hojicha-Sorten werden sorgf&auml;ltig ausgew&auml;hlt und schonend verarbeitet, damit Qualit&auml;t, Geschmack und Charakter dort bleiben, wo sie hingeh&ouml;ren: in deinem Cup.\",\"css\":\".el-element{max-width:760px}\",\"margin_bottom\":\"default\",\"margin_top\":\"default\",\"content_en_us\":\"MeMatcha makes the preparation easier &ndash; not the standard for matcha. Our matcha and hojicha varieties are carefully selected and gently processed, so that quality, taste and character stay where they belong: in your cup.\"}}]}]},{\"type\":\"row\",\"props\":{\"class\":\"mm-row1\"},\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"grid\",\"props\":{\"class\":\"mm-recgrid-lg\",\"content_column_breakpoint\":\"m\",\"content_margin\":\"small\",\"filter_align\":\"left\",\"filter_all\":true,\"filter_grid_breakpoint\":\"m\",\"filter_grid_width\":\"auto\",\"filter_position\":\"top\",\"filter_style\":\"tab\",\"grid_column_gap\":\"medium\",\"grid_default\":\"1\",\"grid_medium\":\"3\",\"grid_row_gap\":\"medium\",\"grid_small\":\"1\",\"image_align\":\"top\",\"image_grid_breakpoint\":\"m\",\"image_grid_width\":\"1-2\",\"image_svg_color\":\"emphasis\",\"image_transition\":\"scale-down\",\"item_animation\":true,\"lightbox_bg_close\":true,\"link_style\":\"default\",\"link_text\":\"Read more\",\"margin_bottom\":\"default\",\"margin_top\":\"default\",\"meta_align\":\"above-title\",\"meta_element\":\"div\",\"meta_style\":\"h6\",\"show_content\":true,\"show_hover_image\":true,\"show_hover_video\":true,\"show_image\":true,\"show_link\":false,\"show_meta\":true,\"show_title\":true,\"show_video\":true,\"title_align\":\"top\",\"title_element\":\"h3\",\"title_grid_breakpoint\":\"m\",\"title_grid_width\":\"1-2\",\"title_hover_style\":\"reset\",\"title_style\":\"h4\"},\"children\":[{\"type\":\"grid_item\",\"props\":{\"content\":\"Die Wurzeln des Matchas reichen bis ins China der Tang- und Song-Dynastien zur&uuml;ck. Im 12. Jahrhundert gelangte die Tradition nach Japan und entwickelte sich dort &uuml;ber Jahrhunderte weiter.\",\"item_element\":\"article\",\"meta\":\"Ursprung\",\"title\":\"Von China nach Japan &ndash; und weiter.\",\"content_en_us\":\"The roots of matcha reach back to the China of the Tang and Song dynasties. In the 12th century the tradition came to Japan and developed there over centuries.\",\"title_en_us\":\"From China to Japan &ndash; and beyond.\",\"meta_en_us\":\"Origin\"}},{\"type\":\"grid_item\",\"props\":{\"content\":\"Vor der Ernte werden die Teepflanzen beschattet. Dadurch entwickelt sich das charakteristische Zusammenspiel aus intensivem Gr&uuml;n, Umami und feinen, komplexen Aromen.\",\"item_element\":\"article\",\"meta\":\"Schattengewachsen\",\"title\":\"Weniger Sonne. Mehr Charakter.\",\"content_en_us\":\"Before the harvest, the tea plants are shaded. This creates the characteristic interplay of intense green, umami and fine, complex aromas.\",\"title_en_us\":\"Less sun. More character.\",\"meta_en_us\":\"Shade-grown\"}},{\"type\":\"grid_item\",\"props\":{\"content\":\"Die Teebl&auml;tter werden besonders fein und schonend vermahlen. So entsteht die seidige Textur, die guten Matcha auszeichnet.\",\"item_element\":\"article\",\"meta\":\"Schonend gemahlen\",\"title\":\"Langsam f&uuml;r feinen Matcha.\",\"content_en_us\":\"The tea leaves are milled particularly finely and gently. This creates the silky texture that defines good matcha.\",\"title_en_us\":\"Slow for fine matcha.\",\"meta_en_us\":\"Gently milled\"}}]}]}]}]},{\"type\":\"section\",\"name\":\"Story \u2013 Mission\",\"props\":{\"image_position\":\"center-center\",\"padding_bottom\":\"large\",\"padding_top\":\"none\",\"style\":\"default\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"\",\"width\":\"large\"},\"children\":[{\"type\":\"row\",\"props\":{\"class\":\"mm-row1\"},\"children\":[{\"type\":\"column\",\"props\":{\"class\":\"mm-cta-inner\",\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"style\":\"card-primary\"},\"children\":[{\"type\":\"headline\",\"props\":{\"class\":\"mm-eyebrow mm-ondark\",\"content\":\"Unsere Mission\",\"image_align\":\"left\",\"image_margin\":\"xsmall\",\"text_align\":\"center\",\"text_align_fallback\":\"center\",\"title_element\":\"div\",\"title_style\":\"h6\",\"content_en_us\":\"Our Mission\"}},{\"type\":\"headline\",\"props\":{\"class\":\"mm-h2-ondark\",\"content\":\"Tradition bewahren.<br \/>Rituale vereinfachen.\",\"image_align\":\"left\",\"image_margin\":\"xsmall\",\"margin_bottom\":\"small\",\"text_align\":\"center\",\"text_align_fallback\":\"center\",\"title_element\":\"h2\",\"title_style\":\"h2\",\"content_en_us\":\"Preserve tradition.<br \/>Simplify rituals.\"}},{\"type\":\"text\",\"props\":{\"class\":\"mm-ondark-dim mm-center\",\"column_breakpoint\":\"m\",\"content\":\"Wir m&ouml;chten Matcha nicht komplizierter erkl&auml;ren, sondern einfacher erlebbar machen. Hochwertiger Matcha, moderne Zubereitung und Rituale, die wirklich in dein Leben passen.\",\"margin_bottom\":\"default\",\"margin_top\":\"default\",\"text_align\":\"center\",\"content_en_us\":\"We don&#39;t want to explain matcha in a more complicated way, but make it easier to experience. High-quality matcha, modern preparation and rituals that truly fit into your life.\"}},{\"type\":\"button\",\"props\":{\"class\":\"mm-btnrow\",\"grid_column_gap\":\"small\",\"grid_row_gap\":\"small\",\"margin_bottom\":\"small\",\"margin_top\":\"small\",\"text_align\":\"center\"},\"children\":[{\"type\":\"button_item\",\"props\":{\"button_style\":\"primary\",\"content\":\"Das System entdecken\",\"dialog_layout\":\"modal\",\"dialog_offcanvas_flip\":true,\"icon_align\":\"left\",\"link\":\"\/system\/\",\"content_en_us\":\"Discover the System\"}},{\"type\":\"button_item\",\"props\":{\"button_style\":\"default\",\"content\":\"Ritual Quiz starten\",\"dialog_layout\":\"modal\",\"dialog_offcanvas_flip\":true,\"icon_align\":\"left\",\"link\":\"\/ritual-quiz\/\",\"content_en_us\":\"Start the Ritual Quiz\"}}]}]}]},{\"type\":\"row\",\"props\":{\"class\":\"mm-row1\"},\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"headline\",\"props\":{\"class\":\"mm-story-big\",\"content\":\"More Matcha. Less effort. <span class=\\\"mm-accent\\\">More ME Time.<\/span>\",\"image_align\":\"left\",\"image_margin\":\"xsmall\",\"text_align\":\"center\",\"text_align_fallback\":\"center\",\"title_element\":\"div\",\"title_style\":\"h2\",\"content_en_us\":\"More Matcha. 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